Photo Credit: Sabrina’s Instagram
Sabrina is joining Revlon make ups to help with their social reach when it comes to their influencer program. Revlon loves that Sabrina is helping them because she can reach more of the younger crowed through her social media platforms.
Carpenter, the more traditional celebrity of the bunch, has a relatively diverse following of young fans and their family members — “It really gives us the possibility to tap into that younger Gen Z consumer,” Rohrbaugh said.
“At my age, you don’t want to spend $100 to have nice eyelashes,” 17-year-old Carpenter said. Working with Revlon marks the musician and actress’ first beauty deal — she’s previously collaborated with Coach. “I’m in love with the world of fashion and the world of art,” Carpenter said. “To be able to jump into the world of beauty was something I was really excited about because it really connects with people.”
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