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Mar / October 6th, 2015 / 14 Comments

GMW

The network wanted to make the change to bring in younger viewers.  Starting in January of 2016 their name will be known as Freeform. Here is some info from Entertaintment Weekly:

Starting in January, ABC Family will be known as Freeform.

The switch is part of an effort to attract more of what the network calls “Becomers,” viewers between the ages of 14 and 34.

The network’s programming style — led by shows like Pretty Little Liars, The Fosters, and Young and Hungry — will essentially remain the the same.

In researching a new name, Freeform accomplishes a few different goals the network was striving to hit. The name suggested content that could be viewed on different screens and shared and discussed in multiple ways (ABC Family viewers are big on social media). That viewers no longer just consume content but create it as well was a consideration too. And Freeform, ultimately, was a name that simply generated a positve emotion. “We wanted an emotional response to a name that made people happy,” Ascheim said. “We got an overwhelmingly positive response. Freeform sounds like fun.”

Source: Entertainment Weekly

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Mar

I'm Mar and I'm the website owner of BMWSequel.com. My favorite shows include: Once Upon A Time, Girl Meets World, Switched at Birth, Baby Daddy, Scream Queens and Pretty Little Liars. In my my free time I love working on this website to keep you all updated on everything Girl Meets World, the cast projects what the writers are up to. I also love spending time with my family and two cats. My 4 year old nephew is my whole world. <3 Side Note: I've been able to visit the set of Girl Meets World twice now and that cast is SO wonderful and welcoming. They are the most kindest people I have ever met. 🙂


  • Covarr

    ABC Family’s programming hasn’t been “Family” oriented for years. The new name better fits their primarily teen-oriented content.

  • Socially Aware

    Chasing Life would fit perfectly into this Freeform, and demographic… just saying and Twisted was great as well, but hey I am just a loyal viewer slightly outside the new target demo. But I do watch Girl Meets World, and never miss an episode… Keep up the great work GMW

    • AD

      Too bad chasing life got cancelled. Seriously bummed.

  • Jonathan Baylor

    Why change the name? You are going to lose some viewers.

    • BrianRommel

      The network hasnt been family oriented in years. The name doesnt fit anymore.

  • Maurice Diesel

    LOL!! LAME!

  • Tabitha Ann Wagner

    again?! I remember when it was called FOX Family.

    • BrianRommel

      Well Fox owned it at the time.

  • Firefly15

    Horrible name. Is this the network’s attempt to be hip and cool. Smh….

    • Marcim

      I agree, horrible name. Freeform implies anything goes. It may not be as family oriented as at one time, but better than some. I much prefer the suggested ABC Drama. But it would be even better to return to family values programming and keep the name.

  • Kari

    Good, most of the shows on there are out family oriented and haven’t been for a long time. Need to just call it ABC Drama

  • newsball

    well and there also adding new shows, as in 2016 there going to launch a series on the mortal instruments books

  • Holly Fulton

    That’s Confusing and it’s all right with me and Lets see some future episodes And I would Like to See Riley getting Married to Farkel and Maya getting married To Lucas……I’ll watch anything on the Disney Channel any time

  • Idil Yusuf

    This is really confusing. They really should not change networks

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